We have incorporated the four elements in the Logo, which we believe represent all that the business stands for:

The Elephant – denotes the solidity and timelessness of a bygone romantic era – The Raj, that our pieces represent.

The Typeface – the Tea Chest typeface used by the British East India Company, used in the Logo, represent all things Raj, that the Company would be merchandising.

The young Chinese Boy – represent both the age (freshness) of the Company, as well as a representation of our location (Singapore).

The Antique Wood Background – The Antique Wood is the raison d’etre of the Company (trading in antique colonial furniture).